As we countdown to the holiday season it is time to consider your gift certificate offers.
Gift certificates are an easy, cheap, effective promotional tool that should be in the arsenal of every Battlefield Business operator.
Done right, it can boost your sales.
Certificates can be promoted for birthdays, bar mitzvahs, or any big occassion, and especiall leading up to the Christmas season.
You can send one to reward your most loyal customers; or to give special recognition to an employee.
They are also great for prize giveaways at your local village fair or school fete to promote your primary business. The might encourage someone to test out your business who might not have even considered your otherwise.
We usually send out a one-person pass for our local Laser Skirmish two hour public session. This certificate is valued at $37pp. Most times the customer will bring someone along.
The reason why we offer this particular session is because it is a public session there are likely to be other, paying customers. Of course you need to select a product add-on or some other service that is profitable and a good select. What you promote are the items you are likely to sell more of.
It is a good idea to display a small poster of your Gift Certificate offer (e.g. A4 or letter size) on the back of the door of your toilet. What I love about the walls of the humble loo is that you have a captive audience!
Or if you have a gift shop or other place that your gamers congregate then use every available wall space to help contribute toward generating more sales.
And Gift Certificates is one excellent way to do just that.